Belle, Inc.
Publication date: 2 September 2014
Abstract
This case is an updated version of “Netflix Inc.: DVD Wars” (UVA-M-0763), and was written as a replacement for it.
A financial analyst is asked to appraise the value of Netflix’s stock at a time of unprecedented turmoil for the company. This case introduces customer lifetime value (CLV) as a useful metric for subscription-based businesses.
Citation
Hutchison-Krupat, J.C., Kraft, T. and Weiss, E.N. (2014), "Belle, Inc.", . https://doi.org/10.1108/case.darden.2021.000029
Publisher
:University of Virginia Darden School Foundation
Copyright © 2014 by the University of Virginia Darden School Foundation, Charlottesville, VA. All rights reserved.