The JetBlue Story
Publication date: 20 January 2017
Abstract
This case outlines the history of JetBlue Airways from its inception in 2000 until 2004. The case provides details of JetBlue's business model and reasons for success. It can be used in a course on service operations or strategy.
Citation
Friesen, M. and Weiss, E.N. (2017), "The JetBlue Story", . https://doi.org/10.1108/case.darden.2016.000312
Publisher
:University of Virginia Darden School Foundation
Copyright © 2005 by the University of Virginia Darden School Foundation, Charlottesville, VA. All rights reserved.