PepsiCo: QTG Emerging Channel Investment
Publication date: 20 January 2017
Abstract
This case examines the opportunity for the Quaker-Tropicana-Gatorade (QTG) division of PepsiCo to invest in either or both of two small but fast-growing retail channels: the Dollar Channel and the Natural Foods Channel. The case gives an overview of PepsiCo's business strategy, focusing on health, wellness, and diversity and also provides a wide range of information. Students are challenged to take a broad, general management view in developing their recommendations.
Keywords
Citation
Laseter, T.M. (2017), "PepsiCo: QTG Emerging Channel Investment", . https://doi.org/10.1108/case.darden.2016.000229
Publisher
:University of Virginia Darden School Foundation
Copyright © 2005 by the University of Virginia Darden School Foundation, Charlottesville, VA. All rights reserved.