Mellace Family Brands, Inc.: Building a Socially Responsible Enterprise
Publication date: 20 January 2017
Abstract
This case illustrates how two entrepreneurs bootstrapped their start-up, overcame the challenges that accompany growth, and built a successful business while remaining socially responsible.
Keywords
Citation
Hess, E.D. and Glinska, G. (2017), "Mellace Family Brands, Inc.: Building a Socially Responsible Enterprise", . https://doi.org/10.1108/case.darden.2016.000197
Publisher
:University of Virginia Darden School Foundation
Copyright © 2009 by the University of Virginia Darden School Foundation, Charlottesville, VA. All rights reserved.