George's T-Shirts
Publication date: 20 January 2017
Abstract
George Lasiter sells special-events T-shirts and must decide how many to order for an upcoming concert. He has high, medium, and low estimates of both concert attendance and the percentage of attendees who will want a shirt. In addition, he has assessed the relative likelihoods of each estimate. The case can be used to introduce or reinforce the fundamental issues surrounding decision making under uncertainty.
Keywords
Citation
Frey, S.C. and Pfeifer, P.E. (2017), "George's T-Shirts", . https://doi.org/10.1108/case.darden.2016.000133
Publisher
:University of Virginia Darden School Foundation
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