Euro Disneyland S.C.A.: The Project Financing

Abstract

In 1989, the Walt Disney Company financed its major European theme park and real estate development using a variety of financing tools and techniques that, when bundled together, amounted to a project financing. The case recounts the details of this financing and invites students to evaluate the financing from various standpoints, including those of the Walt Disney Company, the government of France, European equity investors, and European banks. The resulting opinion about the attractiveness of the project ultimately hinges on beliefs about European market demand for an American-style theme park. The case may be used to exercise students' skills in valuation analysis, to illustrate techniques for financing major real-property projects, and to explore the creation and transfer of wealth in such projects.

Citation

Bruner, R.F., Langdon, J. and Campbell, A. (2017), "Euro Disneyland S.C.A.: The Project Financing", . https://doi.org/10.1108/case.darden.2016.000111