American Greetings
Publication date: 20 January 2017
Abstract
This case is used in Darden's FY Finance course, but it would be appropriate in any course introducing firm valuation. The case examines the 2012 decision by American Greetings (AG) to repurchase shares. Students can build a simple model of the company's future cash flows and derive an implied value. Because the company is arguably in a state of maturity or decline, a discussion of steady-state economics is particularly germane.
Keywords
Citation
Schill, M.J. (2017), "American Greetings", . https://doi.org/10.1108/case.darden.2016.000021
Publisher
:University of Virginia Darden School Foundation
Copyright © 2013 by the University of Virginia Darden School Foundation, Charlottesville, VA. All rights reserved.