Silverjet chooses ANAC special effects coatings

Citation

(2007), "Silverjet chooses ANAC special effects coatings", Aircraft Engineering and Aerospace Technology, Vol. 79 No. 4. https://doi.org/10.1108/aeat.2007.12779dad.018

Silverjet chooses ANAC special effects coatings

Silverjet chooses ANAC special effects coatings

New business class carrier, Silverjet, has chosen ANAC and their unique special effect coatings to personify the design for the new livery on its fleet of Boeing 767's.

Silverjet, based in London's Luton airport in the UK, carries business class passengers to the USA. Silverjet tasked London-based strategic brand and marketing communications consultant, StrategicFusion, with the challenge of creating a striking design for its new fleet of aircraft.

Combining its experience of the airline industry with its strategic and creative ability, StrategicFusion designed a striking livery for Silverjet that required a distinctive and high metallic silver finish. They were impressed by ANAC's ability to respond quickly with large sample sheets of the effect they were trying to achieve. Using products from ANAC's Mica

Special Effect Coatings Range, ANAC's sales manager, Steve Pickering, provided further samples of eight different subtle tones of the metallic silver, ranging from light to dark. These panels were provided within only four days by ANAC's Leicester facility, using colour formulations unique to Silverjet's requirements.

“Steve Pickering was very helpful in working with us, getting involved in the very early stages of the project, developing samples with us and testing different colour combinations” commented Robert Cachia of StrategicFusion. “He even supplied our model makers with the exact paint we used on the plane, so that the end result was exactly the same as the prototype. Nothing was too much effort.”

ANAC's support for the new airline continued after Silverjet approved the final design. Steve Pickering, personally supervised the application of the coatings at Maas Aviation in Maastricht, Holland, ensuring the exact requirements of the designers (the complex fade scheme used for the Silverjet letters) were achieved. When the first fully coated Silverjet B767 was rolled out in December, 2006, the company was more than delighted with the results.

ANAC recently launched its new range of special effect coatings. Designers can now also select from mica-based paints offering “satin” “crystal” and “diamond” effect finishes, in a wide range of colours, including metallic and iridescent. As in the case of Silverjet, special colours/ effects to communicate specific corporate identities can be supplied quickly by ANAC through their customer-intimate support approach.