Citation
(2005), "Akzo Nobel targeting coatings top spot in China", Anti-Corrosion Methods and Materials, Vol. 52 No. 6. https://doi.org/10.1108/acmm.2005.12852fab.024
Publisher
:Emerald Group Publishing Limited
Copyright © 2005, Emerald Group Publishing Limited
Akzo Nobel targeting coatings top spot in China
Akzo Nobel targeting coatings top spot in China
CEO Hans Wijers has outlined Akzo Nobel's determined ambition to become the number one coatings company in China. Firmly established as a key strategic market, expansion in China is fundamental to the chairman's vision for future growth.
Currently in Asia to officially open the Company's new Decorative Coatings facility in Suzhou near Shanghai, Wijers – who also opened a factory in Vietnam this week – said that although Akzo Nobel already commands strong leadership positions in several industrial market sectors, consolidation and further expansion of the decorative activities in China will play a substantial role in helping to establish the Company as the country's major coatings force.
“Although we are the world's biggest coatings company we are not yet number one in China,” he explained. “This is one of our strategic priorities. I've already stressed the importance of China in our global strategy and the opening of this new factory for decorative paints in Suzhou is just the latest stage in the realization of our strategic vision to become the country's number one coatings company.”
The new factory, which will produce water-based wall paints, also includes R&D facilities and a warehouse for raw materials and finished goods. It stands on the Company's existing Suzhou site, where Coatings already operates plants for its Car Refinishes, Powder Coatings and Coil Coatings businesses.
“We have systematically increased our coatings activities in China over the last few years,” added Wijers. “Indeed, our total sales there have increased by nearly 400 percent since 1998. There is huge potential for Akzo Nobel to benefit from further growth opportunities. By continuing to invest in China, we are clearly progressing with our strategic growth plans and delivering on our commitment to actively pursue expansion opportunities, particularly in emerging markets.”