Predicting start-up intention among the females of Saudi Arabia using social cognitive theory

Abstract

Purpose

The purpose of this paper is to explore the start-up intention among the female population in Saudi Arabia using the social cognitive theory (SCT).

Design/methodology/approach

This paper is based on the Global Entrepreneurship Monitor nationwide survey of 1,835 adult females in 2017. This is one of the most comprehensive surveys for assessing the start-up climate across the globe including Saudi Arabia. The data have been analyzed using simple techniques such as chi-square statistics, correlation, and logistics regression. The factors affecting start-up intentions have been identified using the social cognitive theory (SCT).

Findings

Out of 1,835 adult females surveyed under Global Entrepreneurship Monitor, 568 of them have reported start-up intention, i.e. 31.9 percent. The profile of females with and without start-up intention has been mapped in terms of age, family size, working status, education level, region, and citizenship to understand the potential group. The results of the correlation coefficient indicated a significant and positive relationship between start-up intention (SI) among females and self-efficacy (SE), career choice (CC), employment generation (EG), and social welfare (SW). The regression estimates proved that both the constructs, i.e. self-efficacy beliefs and outcome expectations of the social cognitive model are positive and significant.

Practical implications

The result of this paper provides empirically meticulous evidence for understanding the start-up intention of females in Saudi Arabia based on the social cognitive theory. This study provides a key strategy for changing the start-up ecosystem for females in the Kingdom of Saudi Arabia. By focusing on the required knowledge, skill, and experience among females belonging to young, small family size, not-working and having higher family income may provide better start-up intention for all those who are willing to venture into a new business as a career choice, have the intention to create jobs and wish to solve social problems.

Originality/value

Considering the current focus of the government for establishing a knowledge-based economy by promoting new programs in the kingdom for start-ups and SMEs, the findings of this research can be valuable for the rapid acceleration of a new model of growth supported by the grass-root rise of women entrepreneurs.

Citation

Abdullah Alnemer, H. (2021), "Predicting start-up intention among the females of Saudi Arabia using social cognitive theory", World Journal of Entrepreneurship, Management and Sustainable Development, Vol. 17 No. 4, pp. 889-906. https://doi.org/10.1108/WJEMSD-05-2021-0085