The great crossing of the Alps or move your Alps (GTA)

Abstract

Purpose

The purpose of this study is to highlight the Grande Traversée des Alpes or – Move your Alps (GTA) which can be regarded as one of the first organizations to promote sustainable tourism in the Alps.

Design/methodology/approach

The study is based on a case study of the GTA.

Findings

The GTA is a key case study for understanding stakeholders’ management and sustainable tourism in the Alps.

Originality/value

There has been insufficient attention given in the literature to the role of the GTA, especially given its importance in the promotion of sustainable tourism in the Alps.

Citation

Leroux, E. (2018), "The great crossing of the Alps or move your Alps (GTA)", Worldwide Hospitality and Tourism Themes, Vol. 10 No. 2, pp. 236-243. https://doi.org/10.1108/WHATT-12-2017-0080