Hotel employees’ perceptions about CSR initiatives and there potential to support the skill India initiative

Abstract

Purpose

The purpose of this paper is to investigate the perceptions of employees of luxury chain hotels situated in Delhi and NCR, India in relation to corporate social responsibility (CSR) practices, their impact on corporate performance and their potential in the context of the Skill India initiative.

Design/methodology/approach

The study draws on a literature review and questionnaire-based research.

Findings

It was observed that CSR practices lead to higher employee motivation and job retention and that this has a positive impact on corporate performance. Hotel employees (supervisor and managers) perceive skilling uneducated people as a positive CSR initiative.

Research limitations/implications

The study sought the opinions of hotel managerial- and supervisory-level employees. The findings would have been more representative if the study had included employees from all organizational levels.

Originality/value

This paper sheds light on the benefits of adopting CSR practices as a long-term policy.

Citation

Sharma, S. and Mishra, P. (2019), "Hotel employees’ perceptions about CSR initiatives and there potential to support the skill India initiative", Worldwide Hospitality and Tourism Themes, Vol. 11 No. 1, pp. 78-86. https://doi.org/10.1108/WHATT-10-2018-0064