Hospitality trends: opportunities and challenges

Abstract

Purpose

The main purpose of this paper is to summarize the trends and suggestions for the hospitality sector, identified by a number of authors and publications.

Design/methodology/approach

A content analysis was performed using publications available on reliable websites on the internet as the source for data collection.

Findings

In general, technology will have an enormous emphasis on how the hotel industry is changing. The new generation of millennial travellers and growing competition brought on by the ever-evolving sharing economy has led to the industry upping its game to cater to a rapidly changing customer base that looks for meaningful local experiences and personalized services.

Originality/value

Gathering this information and making recommendations to cope with those trends can lead managers to have a more proactive approach on their strategic and operational decisions, thus enhancing their competitiveness on the hospitality market.

Citation

Salazar, A. (2018), "Hospitality trends: opportunities and challenges", Worldwide Hospitality and Tourism Themes, Vol. 10 No. 6, pp. 674-679. https://doi.org/10.1108/WHATT-07-2018-0047