Challenges and opportunities

Abstract

Purpose

This paper aims to identify key challenges and opportunities for tourist destinations in 2030.

Design/methodology/approach

This paper is a discussion of literature on tourism futures and analysis of trends.

Findings

That it is impractical to accurately make forecasts in terms of numbers, given external forces of change; the need to evaluate possibilities and opportunities likely to develop; tackling key issues such as climate change, political disturbance and overtourism.

Practical/implications

This paper provides clarification of potential issues and problems and possible mitigating measures.

Originality/value

The paper provides insights based on expert reading of the present.

Citation

Butler, R. (2018), "Challenges and opportunities", Worldwide Hospitality and Tourism Themes, Vol. 10 No. 6, pp. 635-641. https://doi.org/10.1108/WHATT-07-2018-0042