Adoption of sustainable practices by Asian hotels: gaps in academia
Worldwide Hospitality and Tourism Themes
ISSN: 1755-4217
Article publication date: 3 April 2023
Issue publication date: 23 May 2023
Abstract
Purpose
An extant literature review of hospitality manpower performance reveals the scarcity of green skills among young graduates of hospitality management in the Asian context. Studies signal the discrepancy between knowledge imbibed and skills acquired. The current study is a call to action to identify the barriers to green training at the academic level.
Design/methodology/approach
The paper is based on a qualitative investigation by senior academics from Asian countries. Thematic analysis is the primary method deployed.
Findings
Four major themes emerged from the analytical exercise. They include lack of resources, policies and regulations, an overburdened curriculum and awareness. Interestingly, the themes are in tandem with the Tourism Education Futures Institute (TEFI) value framework for nurturing sustainability practices in the hospitality industry through systematic programming of hotel management education.
Practical implications
In order to meet the United Nations Sustainable Development Goal 2030 (Goal 4) of ensuring lifelong strategic education to foster sustainability, the green skill–knowledge gap must be bridged at the academic level. The current paper sheds light on how the synergy between industry and academia can address this knowledge–skill gap and develop sustainable capacities in the long run.
Originality/value
This study used a qualitative dataset, and the findings contribute to the sustainability literature. Further studies can be undertaken using big data in varied settings.
Keywords
Acknowledgements
This project has been financed within OP RDE project junior grants of TBU in Zlin, reg. No. CZ.02.2.69/0.0/19_073/0016941 entitled “A behavioural investigation of virtual reality technology towards sustainable tourism.”
Citation
Srivastava, S., Dey, S.K., Sharma, S. and Ratilla, M. (2023), "Adoption of sustainable practices by Asian hotels: gaps in academia", Worldwide Hospitality and Tourism Themes, Vol. 15 No. 3, pp. 220-230. https://doi.org/10.1108/WHATT-01-2023-0009
Publisher
:Emerald Publishing Limited
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