Krishivan agri tourism: challenges for sustainability
Publication date: 6 September 2023
Issue publication date: 7 November 2023
Abstract
Research methodology
The case has been tested and proved significant as a part of executive educative courses. Students and participants are pushed to consider practical options. The audience for this case study could be BBA students, MBA students, postgraduate management students or students who chose marketing as their area of specialization.
• Strategic management courses/modules at the intermediate level.
• Marketing management courses/modules at the entry/intermediate level.
When the instructor wants to discuss marketing models like segmentation, targeting, positioning (STP) or marketing strategy model during the course, he or she may use this example.
Case overview/synopsis
This instructor’s manual accompanies the case entitled “Krishivan Agri Tourism: Challenges for Sustainability.” This case study highlights the entrepreneur’s struggles with his resort’s limited audience, lower weekday occupancy and weekday reach. The government’s declaration of a lockdown and the COVID-19 epidemic ultimately led to financial losses and stressed cash flow. The businessman understood the enormous potential of the Indian agritourism market. It was a turbulent time for him to evaluate his strategies to sustain in the market. The case illustrates the owner’s struggle to survive and prosper in a commercial setting. The scenario can be used by the instructors to talk about risk mitigation strategies such as promotion, marketing and strategy analysis. Readers must consider difficulties related to corporate success strategically. The proposed responses to the discussion questions in the instructors’ manual are provided here. It can be taught in management courses to handle topics like marketing management, strategic marketing, STP and entrepreneurship, among others.
Complexity academic level
Marketing management and strategic marketing in Management courses at the intermediate level.
Keywords
Acknowledgements
The author acknowledge the support provided by the Resort owner Mr Sachin Baiker, throughout the process of developing the case.
Disclaimer. This case is intended to be used as the basis for class discussion rather than to illustrate either effective or ineffective handling of a management situation. The case was compiled from published sources.
Citation
Purandare, S. (2023), "Krishivan agri tourism: challenges for sustainability", , Vol. 19 No. 6, pp. 896-919. https://doi.org/10.1108/TCJ-01-2021-0024
Publisher
:Emerald Publishing Limited
Copyright © 2023, Emerald Publishing Limited