Cognitive innovation: top performers share their best practices

Abstract

Purpose

The authors address how a combination of artificial intelligence (AI) and cognitive computing --- adaptive data management systems that monitor, analyze, make decisions and learn -- will transform businesses, work and customer offerings.

Design/methodology/approach

A survey of 6,050 C-suite executives worldwide identified a small group of cognitive innovators and revealed what they are doing differently.

Findings

Cognitive innovators identify customer satisfaction, retention, acquisition and revenue growth as the primary rationale for embracing cognitive technologies.

Practical implications

Cognitive computing systems are already helping make sense of the deluge of data spawned by ordinary commerce because they are able to adapt and learn.

Originality/value

The authors offer a four-step approach to cognitive computing innovation based on their research findings.

Citation

Finch, G., Goehring, B. and Marshall, A. (2018), "Cognitive innovation: top performers share their best practices", Strategy & Leadership, Vol. 46 No. 1, pp. 30-35. https://doi.org/10.1108/SL-10-2017-0095