Analyzing transformational role of black women entrepreneurs in Brazilian beauty sector

Abstract

Purpose

This study aims to explore the concept of transformational entrepreneurship (TE), which is relevant in emerging economies such as Brazil with its elevated level of unemployment, taxes and interest rates along with elevated levels of institutional voids, and how firms are including purpose as part of their goals and strategies.

Design/methodology/approach

The study is based on a multiple case study of six Afro-entrepreneurs, participants of a consulting project from Sebrae, the Brazilian Micro and Small Business Support Service, a private entity that promotes the competitiveness and sustainable development of micro and small business enterprises (Sebrae, 2022).

Findings

This work studied the transformational power of entrepreneurship and how six beauty salons led by black women have the ability to not only generate income but also contribute to social and cultural aspects.

Practical implications

This work demonstrates how TE has the potential to improve the lives of a population that has historically been marginalized and faces the lived consequences of socioeconomic discrimination.

Originality/value

This paper provides valuable contributions through a case study of transformational, ethnic and women’s entrepreneurship, not very explored in the literature.

Citation

Dionisio, M. (2024), "Analyzing transformational role of black women entrepreneurs in Brazilian beauty sector", Social Enterprise Journal, Vol. 20 No. 5, pp. 750-765. https://doi.org/10.1108/SEJ-12-2023-0154