Single channel or multi? Some factors that influence retailers’ approach

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Digitalization has provided retailers with the option to expand operations to secure revenue from new channels. However, such firms must balance these additional opportunities against increases in costs and complexity to determine whether their business model should be based on a single or multichannel approach.

Originality/value

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2024), "Single channel or multi? Some factors that influence retailers’ approach", Strategic Direction, Vol. 40 No. 1, pp. 9-11. https://doi.org/10.1108/SD-12-2023-0165