From friends to enemies and vice versa: How employee views can impact the perception of the organization

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

This paper demonstrates that employee views can impact the attitudes that consumers have towards the brand. This can impact their reputation and overall performance.

Originality/value

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2024), "From friends to enemies and vice versa: How employee views can impact the perception of the organization", Strategic Direction, Vol. 40 No. 1, pp. 21-22. https://doi.org/10.1108/SD-12-2023-0161