Insight into online shopping behaviors: The impact of gender

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Exponential growth in internet shopping increases the need for effective consumer segmentation. Understanding respective behaviors of men and women online can enable retailers to develop strategies to exploit the gender-related similarities and differences identified.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2022), "Insight into online shopping behaviors: The impact of gender", Strategic Direction, Vol. 38 No. 3, pp. 27-29. https://doi.org/10.1108/SD-12-2021-0169