Optimizing buying group benefits: The impact of strategic integration, brand equity and differentiation

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Small retailers are able to overcome their resource disadvantage by joining a retail buying group. Strategic integration with other group members and pursuit of a differentiation competitive strategy can enhance group brand equity and improve the benefits available to member firms.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2022), "Optimizing buying group benefits: The impact of strategic integration, brand equity and differentiation", Strategic Direction, Vol. 38 No. 3, pp. 21-23. https://doi.org/10.1108/SD-12-2021-0167