Using cognitive analytics technology to enhance performance: The critical role of firm dynamic capabilities

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Many organizations fail to enhance business value through the use of cognitive analytics (CA). The impact of the technology on performance can be optimized via the significant influence of CA on the firm’s dynamic capabilities of sensing, seizing and reconfiguring.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2022), "Using cognitive analytics technology to enhance performance: The critical role of firm dynamic capabilities", Strategic Direction, Vol. 38 No. 2, pp. 18-21. https://doi.org/10.1108/SD-12-2021-0155