It’s a trust thing: Adapting to a crisis through authentic leadership using corporate social responsibility

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

The combination of authentic leadership, business model flexibility, and a rigorous and successful CSR initiative are crucial for organizational survival during a crisis.

Originality/value

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2021), "It’s a trust thing: Adapting to a crisis through authentic leadership using corporate social responsibility", Strategic Direction, Vol. 37 No. 3, pp. 26-28. https://doi.org/10.1108/SD-12-2020-0223