Innovation lessons in the dynamic art of smart city branding: Leveraging the allure of creativity to yield urban smartness

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

This conceptual paper concentrates on the capacity of creativity and innovation to convincingly influence the strategic branding of a city as “Smart.” Providing a participatory creative climate generates innovation, which in turn builds competitive advantage in a city that can valuably serve business-building, tourism, and individual aspirational lifestyle agendas. This creativity reinforces a city's ecosytem-like capacity to manage uncertainty as it adapts to the changing demands of the people it attracts for varying lengths of time.

Originality/value

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2020), "Innovation lessons in the dynamic art of smart city branding: Leveraging the allure of creativity to yield urban smartness", Strategic Direction, Vol. 36 No. 3, pp. 33-35. https://doi.org/10.1108/SD-12-2019-0232