Mitigating uncertainty when entering foreign markets: A study of Italian firms

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds his/her own impartial comments and places the studies in context.

Findings

For success when entering foreign markets, firms should: create the right market; focus on the international customer base; and ensure firm control over elements such as the technology and processes involved.

Originality/value

The briefing saves busy executives, strategists, and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2019), "Mitigating uncertainty when entering foreign markets: A study of Italian firms", Strategic Direction, Vol. 35 No. 3, pp. 31-33. https://doi.org/10.1108/SD-12-2018-0250