Towards more effective strategic planning: Benefits of using a scorecard approach

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Effective strategic planning is critical to business success. The task is often challenging though because of reasons which include bias and lack of clarity and focus. However, firms can use a scorecard-based approach that adds structure and can considerably enhance the planning process.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2019), "Towards more effective strategic planning: Benefits of using a scorecard approach", Strategic Direction, Vol. 35 No. 3, pp. 28-30. https://doi.org/10.1108/SD-12-2018-0245