Should corporate and business strategy be aligned? Factors which influence the decision

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Alignment between corporate and business strategies has been deemed essential by many observers, although conflicting aims make the task challenging. However, firms can use an alignment matrix to select the appropriate combination of alignment direction and relationship to ensure that the respective goals can be achieved.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2019), "Should corporate and business strategy be aligned? Factors which influence the decision", Strategic Direction, Vol. 35 No. 3, pp. 25-27. https://doi.org/10.1108/SD-12-2018-0244