Broadening horizons: International marketing strategies for sustainable business development
ISSN: 0258-0543
Article publication date: 9 December 2022
Issue publication date: 5 January 2023
Abstract
Purpose
This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
Design/methodology/approach
This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.
Findings
This paper outlines the different marketing strategies that can be employed when expanding into international markets.
Originality/value
The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.
Keywords
Citation
(2023), "Broadening horizons: International marketing strategies for sustainable business development", Strategic Direction, Vol. 39 No. 1, pp. 21-23. https://doi.org/10.1108/SD-11-2022-0142
Publisher
:Emerald Publishing Limited
Copyright © 2022, Emerald Publishing Limited