Critical success through innovation: The effect of strategic orientation on small firm innovation
ISSN: 0258-0543
Article publication date: 14 December 2018
Issue publication date: 13 February 2019
Abstract
Purpose
This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
Design/methodology/approach
This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.
Findings
Small firms are beset by issues not faced by larger players in the market. Looking at innovative practices is key to securing competitive advantage.
Originality/value
The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.
Keywords
Citation
(2019), "Critical success through innovation: The effect of strategic orientation on small firm innovation", Strategic Direction, Vol. 35 No. 2, pp. 30-31. https://doi.org/10.1108/SD-11-2018-0227
Publisher
:Emerald Publishing Limited
Copyright © 2018, Emerald Publishing Limited