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Critical success through innovation: The effect of strategic orientation on small firm innovation

Strategic Direction

ISSN: 0258-0543

Article publication date: 14 December 2018

Issue publication date: 13 February 2019

183

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Small firms are beset by issues not faced by larger players in the market. Looking at innovative practices is key to securing competitive advantage.

Originality/value

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Keywords

Citation

(2019), "Critical success through innovation: The effect of strategic orientation on small firm innovation", Strategic Direction, Vol. 35 No. 2, pp. 30-31. https://doi.org/10.1108/SD-11-2018-0227

Publisher

:

Emerald Publishing Limited

Copyright © 2018, Emerald Publishing Limited

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