Service quality and loyalty in small wineries: The influence of wine involvement

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

The study finds that wine involvement moderates the impact of winery service quality on customer loyalty.

Originality/value

The briefing saves busy executives, strategists, and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2024), "Service quality and loyalty in small wineries: The influence of wine involvement", Strategic Direction, Vol. 40 No. 10, pp. 17-19. https://doi.org/10.1108/SD-10-2024-0190