Accessibility for financially vulnerable consumers: Inclusive marketing and technologies in banking

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Through creating inclusive marketing approaches, reevaluating the affordability and accessibility of goods and services, and adapting efficient technologies, banks and other financial institutions could transform the economic norms of the excluded.

Originality/value

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2022), "Accessibility for financially vulnerable consumers: Inclusive marketing and technologies in banking", Strategic Direction, Vol. 38 No. 12, pp. 26-28. https://doi.org/10.1108/SD-10-2022-0123