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Pioneering success: The benefits of being a first-mover in gaining competitive advantage

James Andrew Robertson

Strategic Direction

ISSN: 0258-0543

Article publication date: 3 November 2021

Issue publication date: 19 November 2021

592

Abstract

Purpose:

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design:

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings:

First-mover advantage is known to bestow pioneering firms with considerable dominance and control over a market. Yet FMA does not necessarily last, with later entrants able to adapt and innovate better and in turn, gain preeminence in a market.

Originality:

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Keywords

Citation

Robertson, J.A. (2021), "Pioneering success: The benefits of being a first-mover in gaining competitive advantage", Strategic Direction, Vol. 37 No. 11, pp. 26-28. https://doi.org/10.1108/SD-10-2021-0115

Publisher

:

Emerald Publishing Limited

Copyright © 2021, Emerald Publishing Limited

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