Peering behind the curtain: How peer imitation can help organizations embark on outward foreign direct investment

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Peer imitation is becoming clear as a way for organizations to successfully embark on OFDI. Whilst it doesn’t come without risks, the benefits to peer imitation can lead to significant gains of competitive advantage.

Originality/value

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2020), "Peering behind the curtain: How peer imitation can help organizations embark on outward foreign direct investment", Strategic Direction, Vol. 36 No. 1, pp. 19-20. https://doi.org/10.1108/SD-10-2019-0196