Toward stronger brand sustainability: The important role of green dynamic capabilities

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Development of green dynamic capabilities can help increase the sustainability of a brand. Desired outcomes are likelier when the company successfully adopts green technology innovations that enable important environmentally-friendly practices to be more fully embraced.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format

Citation

(2023), "Toward stronger brand sustainability: The important role of green dynamic capabilities", Strategic Direction, Vol. 39 No. 10, pp. 23-26. https://doi.org/10.1108/SD-09-2023-0127