Consumer purchase intention towards sustainable luxury products: Materialism dimensions and their influence

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

A growing number of consumers of luxury goods are embracing the notion of sustainability. Marketing and practitioners can influence their purchase intention towards such products through approaches which focus on highlighting the three dimensions of materialism.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2021), "Consumer purchase intention towards sustainable luxury products: Materialism dimensions and their influence", Strategic Direction, Vol. 37 No. 10, pp. 17-19. https://doi.org/10.1108/SD-09-2021-0099