Virtual success: Finding competitive advantage within the metaverse and other virtual platforms

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Metaverse and virtual reality technologies are opening new doors to innovation and development for firms looking to boost revenues and gain competitive advantage.

Originality/value

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2023), "Virtual success: Finding competitive advantage within the metaverse and other virtual platforms", Strategic Direction, Vol. 39 No. 9, pp. 9-10. https://doi.org/10.1108/SD-08-2023-0103