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Hispanic branding strategies: How to use bilingual branding to target different cultural groups on social media

Strategic Direction

ISSN: 0258-0543

Article publication date: 27 September 2021

Issue publication date: 18 October 2021

184

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

OBCs can be a powerful tool for marketing and advertising over social media, but they are difficult to form, with no guarantee that they will benefit a brand.

Originality

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Keywords

Citation

(2021), "Hispanic branding strategies: How to use bilingual branding to target different cultural groups on social media", Strategic Direction, Vol. 37 No. 9, pp. 12-13. https://doi.org/10.1108/SD-08-2021-0088

Publisher

:

Emerald Publishing Limited

Copyright © 2021, Emerald Publishing Limited

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