Building hungry IT strategies for disruptive small firms: Driving product innovation with quick processes and market intelligence

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

This research paper analyzes IT-led product innovation strategies used by smaller-sized UK high-tech companies, through the deployment of two core competencies: an IT support for market access competency (ITMA), and an IT support for functionality-related competency (ITFR). By adopting market and technology orientations, these SMEs can develop a strategic level of IT capability that leverages their product innovation activity. It's recommended that small firms optimize their IT processes so they can respond efficiently to customer feedback that transpires from their sustained customer data analysis.

Originality/value

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2020), "Building hungry IT strategies for disruptive small firms: Driving product innovation with quick processes and market intelligence", Strategic Direction, Vol. 36 No. 11, pp. 29-31. https://doi.org/10.1108/SD-08-2020-0152