Channel power in platform businesses: The impact of competition, AI capabilities and value co-creation

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

The study examines how platform businesses exercise power in marketing channels, by exploring the role of intra-platform competition, AI and value co-creation capabilities.

Originality/value

The briefing saves busy executives, strategists, and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2024), "Channel power in platform businesses: The impact of competition, AI capabilities and value co-creation", Strategic Direction, Vol. 40 No. 7, pp. 4-6. https://doi.org/10.1108/SD-07-2024-0123