Digital transformation of family businesses: Strategies and applications

Abstract

Purpose:

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design:

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings:

The study identifies major online marketing strategies, business models and technologies utilized by family firms.

Originality:

The briefing saves busy executives, strategists, and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2022), "Digital transformation of family businesses: Strategies and applications", Strategic Direction, Vol. 38 No. 8, pp. 27-29. https://doi.org/10.1108/SD-07-2022-0064