Circular is fashionable: Exploring how Australian SMEs are better able to adopt circular economic models in the fashion industry

Abstract

Design:

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Purpose:

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Findings:

The Australian fashion industry is currently focused on linear, cheap, short lifecycle products. SMEs are now looking to adopt circular economic models in order to change this.

Originality:

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2022), "Circular is fashionable: Exploring how Australian SMEs are better able to adopt circular economic models in the fashion industry", Strategic Direction, Vol. 38 No. 7, pp. 29-30. https://doi.org/10.1108/SD-06-2022-0059