Getting the message across: How a people-planet-profits approach can benefit all

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

The marketing aspect of business can utilize the people-planet-profits framework in a way that allows organizations the opportunity to address some of the sustainability challenges impacting the world.

Originality/value

The briefing saves busy executives, strategists, and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2022), "Getting the message across: How a people-planet-profits approach can benefit all", Strategic Direction, Vol. 38 No. 7, pp. 27-28. https://doi.org/10.1108/SD-06-2022-0053