Tweeting times: Understanding the link between Twitter usage and stakeholder engagement during the COVID-19 pandemic

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Organizations that managed to weather the financial and economic storms caused by the COVID-19 pandemic made good use of social media, namely Twitter, to engage with stakeholders on specific actions to be taken as part of CSR initiatives.

Originality/value

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2021), "Tweeting times: Understanding the link between Twitter usage and stakeholder engagement during the COVID-19 pandemic", Strategic Direction, Vol. 37 No. 7, pp. 1-2. https://doi.org/10.1108/SD-06-2021-0063