Driving competitive advantage, growth and sustainability: The key role of strategic alliances

Abstract

Purpose

Reviews the latest management developments across the globe and pinpoints practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Companies need to focus on the four key areas of innovation, adaptation, strategic alliances, and strategy if they’re to stay ahead of their competitors and continue to grow. Strategic alliances and innovation are clearly linked to sustainability, and any organisations planning long-term sustainability need to consider forming strategic alliances for product development and innovation.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2018), "Driving competitive advantage, growth and sustainability: The key role of strategic alliances", Strategic Direction, Vol. 34 No. 8, pp. 24-26. https://doi.org/10.1108/SD-06-2018-0144