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Ways to keep ‘internal public’ onside: PR role in employer–employee relationship

Strategic Direction

ISSN: 0258-0543

Article publication date: 8 July 2014

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Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

This study found that the four dimensions of stewardship significantly impact feelings of trust, commitment, satisfaction and balanced power between the employer and the employee. Additionally, increased use of stewardship resulted in increased involvement by employees.

Practical implications

The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Keywords

Acknowledgements

Retraction notice

The Publisher wishes to retract the precis article “Ways to keep ‘internal public’ onside: PR role in employer–employee relationship”, published in Strategic Direction, Vol. 30 No. 8, 2014. It has come to the attention of Emerald Publishing that this precis article contains large sections of unattributed text taken from the original research article “Can public relations improve the workplace? Measuring the impact of stewardship on the employer-employee relationship”, by Richard D. Waters, Denise Sevick Bortree, Natalie T.J. Tindall, published in Employee Relations, Vol. 35 No. 6, 2013.

Precis articles are intended to summarise original academic research articles for a different audience, and should not include verbatim passages from the original articles. This error occurred due to a miscommunication in the commissioning process.

To avoid any repeated incidents of this nature, Emerald has fully revised its guidelines and briefed its Commissioning Editors. Strategic Direction sincerely apologises to the original authors and its readers for this error. The original article can be viewed here: https://doi.org/10.1108/ER-12-2012-0095.

Citation

(2014), "Ways to keep ‘internal public’ onside: PR role in employer–employee relationship", Strategic Direction, Vol. 30 No. 8, pp. 12-14. https://doi.org/10.1108/SD-06-2014-0076

Publisher

:

Emerald Group Publishing Limited

Copyright © 2014, Emerald Group Publishing Limited

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