Maintaining firm performance in an evolving business environment: The critical nature of corporate-level strategy

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Considerable scope exists for corporate-level strategies to positively affect firm performance. Organizations need to ascertain whether major strategic change is needed, the appropriate nature of it and how often change should be implemented.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2019), "Maintaining firm performance in an evolving business environment: The critical nature of corporate-level strategy", Strategic Direction, Vol. 35 No. 8, pp. 14-16. https://doi.org/10.1108/SD-05-2019-0094