Unlocking the strategic value of flexibility: Functionally specialized routes to product innovation

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

This research paper concentrates on how flexibility in production, marketing, and HR creates an organizational foundation for strategic success for the long term. Marketing and production flexibility both positively impact a company’s strategic performance and product innovation in a material way, however the positive impact of HR flexibility noted in previous studies was difficult to quantify here.

Originality/value

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2018), "Unlocking the strategic value of flexibility: Functionally specialized routes to product innovation", Strategic Direction, Vol. 34 No. 8, pp. 13-14. https://doi.org/10.1108/SD-05-2018-0115