Artists as strategic team innovation partners: Painting increased revenue into the gastronomy experience sector

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

This research paper concentrates on bringing artists, as a strategically competitive tool, into gastronomic experience-led businesses. As a result of the new and fresh emotional experiences created, revenue was found to significantly increase.

Originality/value

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2018), "Artists as strategic team innovation partners: Painting increased revenue into the gastronomy experience sector", Strategic Direction, Vol. 34 No. 8, pp. 10-12. https://doi.org/10.1108/SD-05-2018-0107