Doing the right thing? The link between corporate strategy and philanthropy

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

When it comes to corporate social responsibility (CSR) considerations, as businesses understand the needs of their communities and improve dialogue with them, they are also seeking to maximize the efficiency and strategic benefits of CSR activities. Many skeptics regard this as essentially firms having their cake and eating it – engaging in activities which tick the CSR box, but are really just another strategic tool to increase revenues and profit.

Originality/value

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2018), "Doing the right thing? The link between corporate strategy and philanthropy", Strategic Direction, Vol. 34 No. 7, pp. 12-14. https://doi.org/10.1108/SD-04-2018-0075